Indiana Child Care Resource and Referral Network

Brand Book

Indiana’s Child Care Resource and Referral Network serves an important role in the accessibility, affordability and quality of early care and education in our state. As the five CCR&R agencies are spread across the state, there is a need for consistent messaging across the network to help build external awareness of the role they play, as well as provide clear direction internally on the scope of work and on the responsibility and functional role. This Program Brand Book serves as an internal playbook for key messaging, positioning and agency marketing, and helps establish a unified look and feel for the program to foster increased local brand recognition in the communities served.

BRAND GUIDELINES

Family Education and Referral Support

CCR&Rs work closely with all families who have young children in Indiana, including vulnerable family populations, to provide high-quality early care and education, as well as out-of-school program, referrals and conduct a number of outreach activities to reach more families.
Program Services

CCR&Rs help connect their communities’ early care and education programs to information, training and technical assistance opportunities; help recruit new programs to their communities; work to increase the number of program members in professional organizations; and promote professional development opportunities, such as cohorts and work with emerging providers, that help to increase the quality of care and education.

Public Awareness and Engagement

CCR&Rs build awareness of their services and the importance of early childhood education within the communities they serve and develop partnerships with coalitions and task forces to ensure the needs of families and early childhood programs are considered in planning efforts. They also provide training for community agencies and organizations.
Data Collection and Assessment

CCR&R agencies design methods to assess the needs of their communities; use state and federal statistics; develop plans for their communities based on the needs and data; and conduct annual quantitative and qualitative reports to share information on the services offered and their impacts.

Who We Are

Indiana's Child Care Resource and Referral (CCR&R) network is a trusted and knowledgeable resource for families, providers and community leaders that helps connect them to early care and education services, support and information. CCR&R agencies provide local family outreach and support; engage with key audiences to advance early childhood education quality, access and affordability; and monitor for local changes, conversations and happenings related to early childhood education.
Who We Serve
In most Indiana communities, demand for early care and education far outweighs the supply. Four out of 10 Hoosier children live in a child care desert, where there is only one early learning seat, or less, for every three children. Only 25% of known early childhood education programs qualify as high quality. To help connect families to available high-quality care and expand early care and education opportunities, CCR&R agencies work with the following audiences.
- Families with young children in Indiana, including those in vulnerable situations
- Early learning programs and educators, including prospective and emerging programs
- Community organizations, employers and local policymakers and public officials
Our Mission

Why We Exist

To strengthen Indiana’s local earlycare and education infrastructure byconnecting families to quality care, supporting providers, building capacity and engaging community leaders as advocates for high-quality affordable early care and education.

Our Promise

To be a trusted and knowledgeable resource for families, providers and community leaders that helps connect them to early care and education services, support and information.
Our Value to the Community
The State of Indiana’s CCR&R network is a community-embedded resource that informs the decisions of families, community leaders and providers to ensure broadly available, quality child care in the state.
- Provides free child care referral and education services to families looking for care
- Supports emerging early childhood education providers to help them get started in early care and education and engaged in the broader provider system
- Helps employers and community organizations connect families to care, strengthening workforce and local vitality
- Educates local public officials and policymakers on Indiana’s early care and education system and how they can get engaged to support a stronger local early care and education infrastructure
Persona & Attributes

As a resource to the community, Indiana’s CCR&R network is accessible, informative and responsive to the unique needs of our communities. We are considerate of the time, needs and preferences of diverse audiences we serve, and work proactively to reduce unnecessary barriers and hassles. Understanding that early care and education is just one part of their broader responsibilities, we strive to meet audiences where they are with engaging and relevant content and services. In these engagements, we use facts, relevant information and data to educate our stakeholders, thus enabling them to be more informed early care and education consumers, influencers and advocates for their communities.

Logo

The new mark both represents the system and each individual agency that exists within it. The vibrant colors and harmonious palette exude an informative, collaborative and accessible energy. And, the block tiles create a thoughtful connection to the early childhood education sector.