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Marketing Best Practices

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Recruiting staff and enrolling families is hard work! Help early education providers to improve recruitment and enrollment marketing using the Marketing Best Practices Guide and resources. This guide equips early care and education providers with the marketing knowledge and tools to be most effective in today’s dynamic environment, from program launch to future growth phases.

Additional webinars available to you and early education providers:

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Provider Website & Guide

Review the following resources available to providers.

Promotion Toolkit

As early learning stakeholders, you can use the following items to share the Marketing Best Practices guide and webinars with emerging providers!

  • Email

    Copy and paste this message to use in an email to emerging providers.

    Email subject line: Marketing 101 for Your New Early Care and Education Program

    Headline: Brighter Futures Releases Marketing Best Practices Guide for Early Learning Community

    Promoting what makes an early learning center a great choice for children, families and educators is a major part of any successful recruitment and enrollment effort.

    That’s why, in partnership with the state of Indiana, Brighter Futures Indiana developed a new Marketing Best Practices Guide. As an emerging provider, this new tool supplies you with marketing tips and resources as you and your team launch a new early care and education program.

    Recruiting staff and enrolling families is hard work! The guide equips early care and education providers with the marketing knowledge and tools to be most effective in today’s dynamic environment, from program launch to future growth phases.

    The guide provides resources on basic communication and marketing principles, public relations and advertising, social media and web tools - and more. While the guide offers a comprehensive look into marketing best practices, emerging providers are encouraged to choose the tactics meeting their most immediate business needs.

    Explore the guide here. Brighter Futures Indiana also invites the early learning community to upcoming webinars highlighting different sections of the guide. Learn more about the August webinar series and reserve your spot here.

  • eNewsletter

    Copy and paste this message to use in an eNewsletter to emerging providers.

    Headline: Brighter Futures Releases Marketing Best Practices Guide for Early Learning Community

    Promoting what makes an early learning center a great choice for children, families and educators is a major part of any successful recruitment and enrollment effort.

    That’s why, in partnership with the state, Brighter Futures Indiana developed a new Marketing Best Practices Guide. This new tool supplies emerging providers with marketing tips and resources as they launch a new early care and education program.

    The guide provides resources on basic communication and marketing principles, public relations and advertising, social media and web tools - and more. While the guide offers a comprehensive look into marketing best practices, emerging providers are encouraged to choose the tactics meeting their most immediate business needs.

    Explore the guide and reserve a spot at an upcoming webinar detailing its highlights here.

  • Social Cards and Captions

    Use these assets on social media to share the guide with emerging providers.

    Option 1: Recruitment

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    Caption: Looking to hire early education professionals? Make sure your marketing is working for you. Check out the Brighter Futures Indiana Marketing Best Practices Guide: https://brighterfuturesindiana/programs/marketing-best-practices

    Option 2: Enrollment

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    Caption: Ready to enroll children in your new early learning program? Learn how to get creative by utilizing the Brighter Futures Indiana Marketing Best Practices Guide today! https://brighterfuturesindiana/programs/marketing-best-practices