How to Build Strong Family Engagement in Your Childcare Program
Family engagement is a partnership between providers and families that supports children’s learning, development and well-being.
Research shows that when families are engaged, children develop stronger social emotional skills and see positive learning outcomes. In fact, family engagement is considered a cornerstone of early childhood education and plays an essential role in long-term success.
For childcare providers, building strong family engagement starts with clear expectations and welcoming environments.
Start With a Family Handbook
An important and mandatory tool in your program is a family handbook. This document helps potential and enrolled families understand the program philosophy and the day-to-day expectations and is an opportunity to clearly communicate policies. A strong, organized handbook builds trust from the beginning and is an important resource for answering common questions to prevent potential confusion later.
When writing your handbook, keep language simple and easy to read. Review the handbook with families instead of giving it to them to read on their own. Offer translations when needed and revisit key policies throughout the year so no one feels surprised.
When families clearly understand expectations, they are more likely to feel confident and engaged in the care for their child.
Items to include in the handbook:
- Program policies (attendance, illness, discipline, communication, etc.)
- Daily routines and schedules
- Family responsibilities and expectations (diapers, snacks, change of clothes)
- Guidance on drop off and pick up
- How you communicate with families
Create a Welcoming Environment for Each Family
Strong engagement is built on trust, respect and two-way communication, which all begins the moment a family walks through the door of the program. It helps families feel valued and comfortable, providing the peace of mind they need to leave their child in your care.
A welcoming program might include:
- Greeting families warmly each day
- Reflecting children's cultures and their families in learning environments
- Ensuring information about the school (or program) is easy to find and understand
- Making sure the room is organized, ready for learning and exploration, and free of clutter each day
- Displaying family photos in the classroom
When families feel welcomed, they are more likely to stay connected and involved. It may be helpful to use multiple ways to communicate (in person, text, available apps) and offer families opportunities to share ideas or participate in activities throughout the year.
Build Strong, Ongoing Communication
Effective programs use two-way communication that allows providers and families to share information regularly and learn from one another. This includes sharing updates about the child and listening to family/provider input.
Daily check-ins at drop off or pick up is an easy way to strengthen communication. You may also think about sharing photos or classroom moments throughout the day or within weekly updates or newsletters. Additionally, semi-annual or annual parent-teacher conferences provide a deeper dive into a child's growth over time.
Strong communication helps create consistency between home and childcare, supporting the family’s sense of security and the child’s development.
Connect Families to Additional Support
Providers are often the first people families turn to for help when they have a concern related to developmental screenings, nutrition, behavioral support or parenting resources. Knowing when and how to connect families to support is an important part of family engagement.
It is important to approach the family with care and respect and focus on support when you notice developmental concerns or needs that should be addressed. Provide clear, simple information and follow up after your discussion. You are a trusted partner in their family and can help them access resources they need to succeed.