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Marketing Best Practices

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Recruiting staff and enrolling families is hard work! The Marketing Best Practices Guide will equip your early care and education program with the marketing knowledge and tools to be most effective in today’s dynamic environment, from program launch to future growth phases.

The guide provides resources on basic communication and marketing principles, public relations and advertising, social media and web tools - and more. While the guide offers a comprehensive look into marketing best practices, we encourage you to flip to the tactics that meet your most immediate business needs.

Watch the Webinars

Watch the following webinar recordings focused on the Marketing Best Practices Guide and Resources. In each webinar we focused on different sections of the guide, outlining best practices for recruiting staff and enrolling families, ending with a question and answer session.

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The following resources are cited throughout the guide. Click on each one to learn more.

Communication & Marketing Principals