Marketing Best Practices

Recruiting staff and enrolling families is hard work! The Marketing Best Practices Guide will equip your early care and education program with the marketing knowledge and tools to be most effective in today’s dynamic environment, from program launch to future growth phases.

The guide provides resources on basic communication and marketing principles, public relations and advertising, social media and web tools - and more. While the guide offers a comprehensive look into marketing best practices, we encourage you to flip to the tactics that meet your most immediate business needs.

View the Guide Download guide in Spanish Marketing Best Practices Webinar Series

Watch the Webinars

Watch the following webinar recordings focused on the Marketing Best Practices Guide and Resources. In each webinar we focused on different sections of the guide, outlining best practices for recruiting staff and enrolling families, ending with a question and answer session.

Introduction to Marketing Best Practices

This webinar introduced the Marketing Best Practices Guide and basic communication and marketing principles.

Watch the Introduction Webinar

Public Relations & Advertising

This webinar takes a deeper dive into the public relations and advertising sections of the Marketing Best Practices Guide.

Watch the PR & Advertising Webinar

Social Media & Web

This webinar takes a deeper dive into the social media and web sections of the Marketing Best Practices Guide.

Watch the Social Media & Website Webinar

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Resources

The following resources are cited throughout the guide. Click on each one to learn more.

How to Define Your Child Care Program's Brand Voice

Your brand voice is the personality behind your brand’s communication. Defining your brand voice can help you craft stronger, more consistent messaging that can help your child care program get noticed.

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How Listening to Customers Can Help Grow Your Child Care Program

Understanding the needs and expectations of parents and families is crucial to running an effective child care program. But how do you discover these needs and expectations? The answer lies in Voice of Customer research. Voice of Customer research is essentially a fancy way of saying you have to seek out and listen to the opinions of your customers.

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How to Use Local SEO to Get Your Child Care Program Noticed

Do you want to get your child care program noticed in your community and attract more nearby families? The secret could lie in Local SEO. Building a Local SEO strategy helps your business appear in more local searches on Google, which is important as 46% of all Google searches are looking for local information.

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Five Tips for Building a Compelling Child Care Program Website

Your website is often the first impression parents get of your program, and where they turn to learn more about you. It's important to build a user-friendly, compelling website that has the content families are searching for. In this article, we’ll give you our top five tips for building a fantastic site for your program.

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Top Email Marketing Tips to Boost Enrollment at Your Child Care Program

One of the best tools you can have in your wheelhouse when promoting your child care program is an effective email marketing strategy. When done effectively, email marketing can help you build relationships with current families and attract new ones. In this article, we’ll give you tips on building a strong email marketing strategy for your child care program.

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