Paths to QUALITY™
Marketing Toolkit
This toolkit contains basic elements that will help you market your business and take advantage of being a Paths to QUALITY™ child care program. Below you will find several marketing tools and information on how to use them. Whether you’ve recently joined the Paths to QUALITY system or have recently advanced in Paths to QUALITY level, these tools will help you as you promote this achievement.
Logo & Brand Guidelines
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As a good steward of the Paths to QUALITY brand, please adhere to the following brand guidelines:
Other than adjusting size, do not alter the logo. This includes but is not limited to recoloring, adding graphics or changing the shape.
Avoid using the acronym (PTQ) when referring to Paths to QUALITY.
Paths to QUALITY is a ‘system’ and not a ‘program.’ Please refer to it as Indiana’s child care quality rating and improvement system.
The logo should always contain the trademark symbol: ™.
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The trademark (™) should be inserted after the first mention of Paths to QUALITY in the body of the text.
The ™ will always appear at the top of the text or superscript. Most, but not all, computer programs are designed to place this symbol at the top of the text.
To use this symbol on a Mac computer, click the Alt+2 buttons. To use the symbol on a PC, click Ctrl+Alt+T.
Download Paths to QUALITY™ Logos
You can use this logo on your marketing materials and in family communications like emails or newsletters.
Promotion Examples: Level 1
Letter to Families
The following template can be used to inform families of your accomplishment via email, e-newsletter or printed letter.
Dear (name of family or program name families),
(I/We) (am/are) pleased and excited to announce that (name of program/facility) is now part of an exciting statewide system called Paths to QUALITY™. Paths to QUALITY was developed to ensure Indiana's children receive better quality child care and brighter futures. In addition to promoting higher-quality child care, this system has the following goals:
To provide families with a way to make informed decisions when choosing child care
To support professional development of child care providers
To recognize and reward child care providers who show a commitment to quality improvement of their early learning programs on an ongoing basis
(My/Our) decision to participate in this worthwhile system is great news for your child because research shows that high-quality early learning experiences prepare children for success in school and beyond. By participating in Paths to QUALITY, (I am/we are) making a commitment to provide your child with quality care.
You can be confident that as a Paths to QUALITY Level 1 program, (I/we) will be meeting the state’s standards for health and safety. Learn more about this rating system at https://brighterfuturesindiana.org/parents/paths-to-quality.
Please contact (me/us) if you have any questions about these changes or to learn more about (my/our) plans for future improvements as we work toward higher Paths to QUALITY levels. Thank you for continuing to trust (me/us) to care for your child.
Name
Title (if any: President, Director, Owner, etc.)
Name of program/facility
Talking Points
Use the following talking points to talk about your business and Paths to QUALITY.
(My/our) decision to participate in this worthwhile system is great news for your child because research shows that high-quality early learning experiences prepare children for success in school and beyond.
You can be confident that as a Paths to QUALITY Level 1 program, (I/we) will be meeting the state’s standards for health and safety.
By participating in Paths to QUALITY, (I/we) (am/are) making a commitment to providing your child with quality care.
As a Paths to QUALITY provider, I/we participate in additional training and mentoring so that I/we can improve my/our rating and achieve higher levels in the system. The additional training and mentoring also makes (me/us) a more informed child care (provider/program).
Talk about the training that you and your staff have taken or plan to take. Show parents the Paths to QUALITY certificate, the decal and the provider logo. Point out that these items identify this program as a Paths to QUALITY system.
Direct people to https://brighterfuturesindiana.org/parents/paths-to-quality to learn more about this rating system.
Press Release
Use this press release template to announce your new Paths to QUALITY level to your community. Fill in the blanks and email the finished version to your local newspaper, radio and TV outlets.
FOR IMMEDIATE RELEASE
(Month, day, year)
Contact:
Name:
Phone:
E-mail:
(Program Name) Achieves Paths to QUALITY Rating to offer higher-quality child care
(Name of Business) has achieved a Level 1 rating in Paths to QUALITY™. Paths to QUALITY is Indiana’s quality rating and improvement system for child care programs. It is a consistent set of standards to help parents identify licensed family child care centers, licensed family child care homes and unlicensed registered ministries that have met state requirements for health and safety.
"Being a Paths to QUALITY provider is a great step to show our program's commitment to quality child care," said (name) of (program name). "(Add in a few things that you have done to improve your program such as training)."
Paths to QUALITY is a voluntary statewide system created to improve the quality of child care and early education for children. It gives all families a tool to find the best quality program for their needs, and supports and recognizes providers on a four-level rating system. The system has been studied and validated by the Child Development and Family Studies experts at Purdue University.
Place business biography here: Example — (name of child care) has been caring for young children for 15 years. Our goal is to provide a safe and happy environment for all children under our care. During our 15 years in business we have been honored with (highlight awards and achievements).
Acknowledge funders, as applicable.
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Square Social Media Image
Download Image
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Rectangle Social Media Image
Download Image
Social Media Captions
When promoting your program on social media, use one of the following statements or write your own.
We are proud providers of Indiana’s voluntary child care rating and improvement system, Paths to QUALITY™, which means we are committed to providing a safe, nurturing and professional environment where children grow and learn.
Paths to QUALITY is Indiana’s quality rating and improvement system for child care programs, and we are proud providers of this system.
Promotion Examples: Level 2
Letter to Families
The following template can be used to inform families of your accomplishment via email, e-newsletter or printed letter.
Dear (name of family or program name families),
(I/We) (am/are) pleased and excited to announce that (name of program/facility) has achieved a Level 2 Paths to QUALITY™ rating. Paths to QUALITY is Indiana’s voluntary quality rating and improvement system. (We/I) have been working to make quality improvements within (our/my) program and are/am proud of (our/my) achievements. This rating means (we/I) have successfully met Indiana’s requirements for creating an environment that supports children’s learning. In order to reach Level 2, (we/I) have demonstrated the commitment to improve program quality by:
Creating an environment that promotes learning
Participating in ongoing training and professional development of our staff
Following consistent daily schedules and planned activities, including reading and literacy
Increasing communication with families, including an annual family conference
You can be confident that as a Paths to QUALITY Level 2 program, (I/we) will be meeting the state’s standards for health and safety and learning environments. Learn more about this rating system at https://brighterfuturesindiana.org/parents/paths-to-quality.
Please contact (me/us) if you have any questions about these changes or to learn more about (my/our) plans for future improvements as we work toward higher Paths to QUALITY levels. Thank you for continuing to trust me/us to care for your child.
Name
Title (if any: President, Director, Owner, etc.)
Name of program/facility
Talking Points
Use the following talking points to talk about your business and Paths to QUALITY.
(My/our) decision to participate in this worthwhile system is great news for your child because research shows that high-quality early learning experiences prepare children for success in school and beyond.
You can be confident that as a Paths to QUALITY Level 2 program, (I/we) will be meeting the state’s standards for health and safety and learning environments.
By participating in Paths to QUALITY, (I/we) (am/are) making a commitment to providing your child with quality care.
As a Paths to QUALITY provider, I/we participate in additional training and mentoring so that (I/we) can improve my/our rating and achieve higher levels in the system. The additional training and mentoring also makes me/us a more informed child care (provider/program).
Talk about the training that you and your staff have taken or plan to take. Show parents the Paths to QUALITY certificate, the decal and the provider logo. Point out that these items identify this program as a Paths to QUALITY system.
Direct people to https://brighterfuturesindiana.org/parents/paths-to-quality to learn more about this rating system.
Press Release
Use this press release template to announce your new Paths to QUALITY level to your community. Fill in the blanks and email the finished version to your local newspaper, radio and TV outlets.
FOR IMMEDIATE RELEASE
(Month, day, year)
Contact:
Name:
Phone:
E-mail:
(Program Name) Achieves Paths to QUALITY Rating to offer higher-quality child care
(Name of Business) has achieved a Level 2 rating in Paths to QUALITY™. Paths to QUALITY is Indiana’s quality rating and improvement system for child care programs. It is a consistent set of standards to help parents identify licensed family child care centers, licensed family child care homes, and unlicensed registered ministries that have met state requirements for health and safety.
"Being a Paths to QUALITY provider is a great step to show our program's commitment to quality child care," said (name) of (program name). "(Add in a few things that you have done to improve your program such as training)."
Paths to QUALITY is a voluntary statewide system created to improve the quality of child care and early education for children. It gives all families a tool to find the best quality program for their needs, and supports and recognizes providers on a four-level rating system. The system has been studied and validated by the Child Development and Family Studies experts at Purdue University.
Place business biography here: Example — (name of child care) has been caring for young children for 15 years. Our goal is to provide a safe and happy environment for all children under our care. During our 15 years in business we have been honored with (highlight awards and achievements).
Acknowledge funders, as applicable.
-
Square Social Media Image
Download Image
-
Rectangle Social Media Image
Download Image
Social Captions
When promoting your program on social media, use one of the following statements or write your own.
We are proud providers of Indiana’s voluntary child care rating and improvement system, Paths to QUALITY™, which means we are committed to providing a safe, nurturing and professional environment where children grow and learn.
Paths to QUALITY is Indiana’s quality rating and improvement system for child care programs, and we are proud providers of this system.
Promotion Examples: Level 3
Letter to Families
The following template can be used to inform families of your accomplishment via email, e-newsletter or printed letter.
Dear (name of family or program name families),
(We/I) (are/am) pleased and excited to announce that (name of child care program) has achieved Level 3 in Paths to QUALITY™, Indiana’s voluntary quality rating and improvement system. (We/I) have been working to make quality improvements within our/my program and (are/am) proud of (our/my) achievements. In addition to creating an environment that promotes children’s learning, (we/I) (are/am) using a planned curriculum to meet your child’s learning needs. In order to reach Level 3 (we/I) have committed to improve program quality for your child by:
Planning activities that lead to school readiness
Participating in additional training and education
Inviting families to be part of program activities
Evaluating and improving our program to provide the best care for your child
You can be confident that as a Paths to QUALITY Level 3 program, (I/we) will be meeting the state’s standards for health and safety, learning environments and the use of a planned curriculum. Learn more about this rating system at https://brighterfuturesindiana.org/parents/paths-to-quality.
Please contact (me/us) if you have any questions about these changes or to learn more about (my/our) plans for future improvements as we work toward higher Paths to QUALITY levels. Thank you for continuing to trust me/us to care for your child.
Name
Title (if any: President, Director, Owner, etc.)
Name of program/facility
Talking Points
Use the following talking points to talk about your business and Paths to QUALITY.
(My/our) decision to participate in this worthwhile system is great news for your child because research shows that high-quality early learning experiences prepare children for success in school and beyond.
You can be confident that as a Paths to QUALITY Level 3 program, (I/we) will be meeting the state’s standards for health and safety, learning environments and the use of a planned curriculum. We also have a planned curriculum.
By participating in Paths to QUALITY, (I/we) (am/are) making a commitment to providing your child with quality care.
As a Paths to QUALITY provider, I/we participate in additional training and mentoring so that (I/we) can improve (my/our) rating and achieve higher levels in the system. The additional training and mentoring also makes me/us a more informed child care (provider/program).
Talk about the training that you and your staff have taken or plan to take. Show parents the Paths to QUALITY certificate, the decal, and the provider logo. Point out that these items identify this program as a Paths to QUALITY system.
Direct people to https://brighterfuturesindiana.org/parents/paths-to-quality to learn more about this rating system.
Press Release
Use this press release template to announce your new Paths to QUALITY level to your community. Fill in the blanks and email the finished version to your local newspaper, radio and TV outlets.
FOR IMMEDIATE RELEASE
(Month, day, year)
Contact:
Name:
Phone:
E-mail:
Local Child Care Program Awarded Higher Quality Rating
(Name of Business) has achieved a Level 3 rating in Paths to QUALITY™. Paths to QUALITY is Indiana’s quality rating and improvement system for child care programs. It is a consistent set of standards to help parents identify licensed family child care centers, licensed family child care homes, and unlicensed registered ministries that have met state requirements for health and safety.
"Being a Paths to QUALITY provider is a great step to show our program's commitment to quality child care," said (name) of (program name). "(Add in a few things that you have done to improve your program such as training)."
Paths to QUALITY is a voluntary statewide system created to improve the quality of child care and early education for children. It gives all families a tool to find the best quality program for their needs, and supports and recognizes providers on a four-level rating system. The system has been studied and validated by the Child Development and Family Studies experts at Purdue University.
Place business biography here: Example — (name of child care) has been caring for young children for 15 years. Our goal is to provide a safe and happy environment for all children under our care. During our 15 years in business we have been honored with (highlight awards and achievements).
Acknowledge funders, as applicable.
-
Square Social Media Image
Download Image
-
Rectangle Social Media Image
Download Image
Social Captions
When promoting your program on social media, use one of the following statements or write your own.
We are proud providers of Indiana’s voluntary child care rating and improvement system, Paths to QUALITY™, which means we are committed to providing a safe, nurturing and professional environment where children grow and learn.
Paths to QUALITY is Indiana’s quality rating and improvement system for child care programs, and we are proud providers of this system.
Promotion Examples: Level 4
Letter to Families
The following template can be used to inform families of your accomplishment via email, e-newsletter or printed letter.
Dear (name of family or program name families),
(I/We) (am/are) pleased and excited to announce that (name of program/facility) has achieved Level 4 in Paths to QUALITY™, Indiana’s voluntary quality rating and improvement system. Level 4 is the highest possible rating in this system. (We/I) have been working to make quality improvements within (our/my) program and are/am proud of (our/my) achievements. In addition to creating an environment that promotes children’s learning, (we/I) (are/am) using a planned curriculum to meet your child’s learning needs. In order to reach Level 4, (we/I) have committed to professionalism in quality early care and education by achieving a nationally recognized accreditation as well as:
Planning activities that lead to school readiness
Participating in additional training and education
Inviting families to be part of program activities
Evaluating and improving our program to provide the best care for your child
You can be confident that as a Paths to QUALITY Level 4 program, (I/we) will be meeting the state’s standards as outlined above. Learn more about this rating system at https://brighterfuturesindiana.org/parents/paths-to-quality.
Please contact (me/us) if you have any questions about these changes or to learn more about (my/our) plans for future improvements as we work toward higher Paths to QUALITY levels. Thank you for continuing to trust me/us to care for your child.
Name
Title (if any: President, Director, Owner, etc.)
Name of program/facility
Talking Points
Use the following talking points to talk about your business and Paths to QUALITY.
(My/our) decision to participate in this worthwhile system is great news for your child because research shows that high-quality early learning experiences prepare children for success in school and beyond.
You can be confident that as a Paths to QUALITY Level 4 program, (I/we) will be meeting the state’s standards for health and safety, learning environments and the use of a planned curriculum. We have also achieved national accreditation. Level 4 is the highest possible rating. By participating in Paths to QUALITY, (I/we) (am/are) making a commitment to providing your child with quality care.
As a Paths to QUALITY provider, (I/we) participate in additional training and mentoring so that I/we can maintain (my/our) rating. The additional training and mentoring also makes (me/us) a more informed child care (provider/program).
Talk about the training that you and your staff have taken or plan to take. Show parents the Paths to QUALITY certificate, the decal, and the provider logo. Point out that these items identify this program as a Paths to QUALITY system.
Direct people to https://brighterfuturesindiana.org/parents/paths-to-quality to learn more about this rating system.
Press Release
Use this press release template to announce your new Paths to QUALITY level to your community. Fill in the blanks and email the finished version to your local newspaper, radio and TV outlets.
FOR IMMEDIATE RELEASE
(Month, day, year)
Contact:
Name:
Phone:
E-mail:
(Program Name) Achieves Highest Quality Level for Child Care Programs
(Name of Business) has achieved the highest possible rating in Paths to QUALITY™. Paths to QUALITY is Indiana’s quality rating and improvement system for child care programs. It is a consistent set of standards to help parents identify licensed family child care centers, licensed family child care homes, and unlicensed registered ministries that have met state requirements for health and safety.
"Being a Paths to QUALITY provider is a great step to show our program's commitment to quality child care," said (name) of (program name). "(Add in a few things that you have done to improve your program such as training)."
Paths to QUALITY is a voluntary statewide system created to improve the quality of child care and early education for children. It gives all families a tool to find the best quality program for their needs, and supports and recognizes providers on a four-level rating system. The system has been studied and validated by the Child Development and Family Studies experts at Purdue University.
Place business biography here: Example — (name of child care) has been caring for young children for 15 years. Our goal is to provide a safe and happy environment for all children under our care. During our 15 years in business we have been honored with (highlight awards and achievements).
Acknowledge funders, as applicable.
-
Square Social Media Image
Download Image
-
Rectangle Social Media Image
Download Image
Social Captions
When promoting your program on social media, use one of the following statements or write your own.
We are proud providers of Indiana’s voluntary child care rating and improvement system, Paths to QUALITY™, which means we are committed to providing a safe, nurturing and professional environment where children grow and learn.
Paths to QUALITY is Indiana’s quality rating and improvement system for child care programs, and we are proud providers of this system.